LO1: Investigation of a radio station

Hallam FM

Hallam FM is an indepenedant local radio station serving South Yorkshire from studios in Sheffield. They are an adult contemporary station owned by Bauer Media, which were first aired on the 1st October 1974 . Hallam FMs listenership of ABC1 classification is 37% with a majority of listeners in the C2DE class. The gender ratio is also 54% female to 46% male listeners ranging from their target audience age group between 25 and 46 years old. Hallam FM have worked with a lot of big companies when advertising for example Asda, Ikea, McDonalds and Thomas Cook. The advertisements played on at 10am-2pm with Debbie Mac consist of comparison sites, gardening equipment and half term family breaks this is aimed at the older listeners of the target audience as all the adverts are aimed at them. Hallam also fund other projects etc on their radio station an example of this is the funding they do to try and promote cash for kids which support sick, disadvantage and disabled children in south Yorkshire.

Popular Hallam FM shows include Big John at breakfast which is aired from 6am-10am every weekday this is aimed at the families taking their kids to school and on their way to work, they collect their figures from RAJAR. Content aired on Big John at Breakfast are programmes such as pregnancy myths with Lisels diary, trending news, humour, and competitions.  

Below is a screenshot of their social media following, including Bauer medias social media channels, they use social media to promote to their radio programmes, competitions and news about the radio station. They also have links on all their social medias to their radio statio for online use, this is one of the ways people access it via online. People can also access it via radios in cars for example and TV which for radio is broadcasted on 97.4. 

Sourced from Rajar figures the average weekley listeners are 340,000. This suggests