LO2: Distribution of radio in the UK

Hallam FM

My chosen radio station for LO1 was Hallam FM. Hallam FM is a local radio station distributed to serve South Yorkshire from studios in Sheffield. It is distributed through digital and analogue signals with the radio broadcasted on 97.4. It is supplied under the contract of Bauer media. Hallam FM is also available online like most other radio stations, where they are streamed. You can access it via the on-air tab on https://planetradio.co.uk/hallam/ which is easy to access for a wider audience. Below is where you can access the radio via online to stream it on Hallam FM web page.

Hallam FM is also available on satellite, cable and DTT (Digital Terrestrial Television). Being able to access radio on your phone via an app is also helpful as audiences can listen to it on the go, this is due to technological convergence-  with a combination of two or more different technologies in a single device. Due to Hallam being owned by Bauer media they also own different radio stations which show at the bottom of the website, this is to get more advertisements towards the radio stations.

 

Hallam FMs website is one form for a lot of radio stations to practice the technological convergence as I have said above, they combine the traditional methods of listening to radio through networks, however they not do it digitally using smartphones and the internet. This helps reinforce the brand and deliver it to the younger audience as they are most commonly on the web than they are listening to radio in a car etc. This will also then gather a wider audience. The majority of radio stations do have the option to stream live on their websites because of the digital age we are in.